Ohh, ooh, ooh the new Shannon Noll clip is bad, bad, bad. Featuring him in a different colour Bonds T-shirt (builder blue this time), they've got him driving around in a different kind of 70s car (some hotted up Falcon or something), in a slightly different rural area, rescuing some city girl from her evil capitalist pig boyfriend who for some reason's driving a semi-trailor.

I hadn't until this point realised the sheer scope of his svengalis' ambition. It seems they're trying to create a fantasy world, through the music, videos and artwork they produce, that is tied firmly to sometime around 1982. In this world, Noll is the Everyman - the cheeky battler with a heart of gold who stands up for the little man against Big Bad corporate Australia (eg his record label, and the producers and network behind Aus Idol). To get the authentic mood, they're even choosing early 80s lame-arsed, cock-rock air guitar music. It's just totally bizarre, and it's SELLING. There's a market for this. Why do we gonna go back to '82? What's it offer? I know I'm city scum, and my dislike of the early eighties may have something to do with the lack of outdoor cafes and latte (and also the fact that I was like one year old at the time), but seriously, would YOU want to go back?